Cookie Policy
How we use cookies on wbauto.co.uk
Last updated: 1 May 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the website work properly, remember your preferences, and provide us with information about how the site is used.
2. Cookies we use
Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__vercel_live_token | Vercel | Preview deployment authentication (development only) | Session |
Analytics Cookies
These cookies help us understand how visitors interact with the website. All data is aggregated and anonymised.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics (GA4) | Distinguishes unique users by assigning a randomly generated number | 2 years |
_ga_H617Z58YRS | Google Analytics (GA4) | Maintains session state for property G-H617Z58YRS | 2 years |
_gid | Google Analytics | Distinguishes users (24-hour identification) | 24 hours |
_gat | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
Functional Cookies
These cookies enable enhanced functionality and personalisation.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__hssc | HubSpot | Keeps track of sessions (used when forms are embedded) | 30 minutes |
__hssrc | HubSpot | Determines if the user has restarted their browser | Session |
__hstc | HubSpot | Tracks visitors across sessions for CRM attribution | 13 months |
hubspotutk | HubSpot | Keeps track of a visitor's identity for HubSpot form submissions | 13 months |
Third-Party Embeds
When you interact with embedded content (e.g. HubSpot meeting booking iframe), the third-party provider may set additional cookies under their own domain. These are governed by the third party's cookie policy:
- HubSpot meetings embed — sets cookies when the booking iframe loads after form submission. HubSpot Cookie Policy
- Google (gtag.js) — sets analytics cookies as listed above. Google Cookie Policy
3. How to manage cookies
You can control and delete cookies through your browser settings. Here are links to cookie management instructions for common browsers:
Please note that blocking certain cookies may affect website functionality.
4. Changes to this policy
We may update this cookie policy when we add new functionality or change our cookie usage. The "last updated" date above will be revised accordingly.
5. More information
For more details on how we handle your personal data, see our Privacy Policy.
Questions? Email hello@wbauto.co.uk.
WhiteBirch Group Ltd, trading as WBAuto
Company number: 12598211 · ICO registration: ZB121159
3rd Floor, 86-90 Paul Street, London, EC2A 4NE